Interesting piece about The Pale King over at Matt Bucher's blog, Simple Ranger, The Pale King – Section 1: Will it Play in Peoria?
Peoria is somewhat well-known for being the standard-bearer of Midwestern values or at least middle-American demographics. The famous phrase “Will it play in Peoria?” refers to the idea that for something to be mainstream in the U.S., it needs to succeed in somewhere as “average” or “common” as Peoria. So, in reality, Peoria is not home to an IRS Regional Examination Center—it is America’s Test Market. And I feel like that Harry Potter and Twilight and Dean Koonz play well in Peoria, but that The Pale King is not the sort of novel or book or entertainment that would likely appeal to mainstream America. And yet. And yet… The Pale King is a bestseller. It reached up to #4 on Amazon’s list of the top 100 books and will likely debut high on the New York Times hardcover fiction list.
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